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Church & Dwight’s Oral Care Initiatives Will Focus On Niche Marketing

This article was originally published in The Tan Sheet

Executive Summary

Now that its Arm & Hammer toothpaste share is stabilizing due to the February launch of Complete Care, Church & Dwight plans to focus marketing efforts on the oral care brands it recently acquired from Unilever

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Church & Dwight's personal care business posted a 63.1% gain to $69.5 mil. in the first quarter, largely fueled by the recently acquired Unilever oral care brands, Personal Care President Brad Casper said during a May 11 earnings call

C&D Personal Care Sales Up 63% On Acquired Oral Care Brands

Church & Dwight's personal care business posted a 63.1% gain to $69.5 mil. in the first quarter, largely fueled by the recently acquired Unilever oral care brands, Personal Care President Brad Casper said during a May 11 earnings call

C&D Personal Care Sales Up 63% On Acquired Oral Care Brands

Church & Dwight's personal care business posted a 63.1% gain to $69.5 mil. in the first quarter, largely fueled by the recently acquired Unilever oral care brands, Personal Care President Brad Casper said during a May 11 earnings call

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