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Supplements Claim Weight Loss Without Diet, Exercise In 55% Of FTC Sample

This article was originally published in The Tan Sheet

Executive Summary

More than half of the dietary supplement ads reviewed in a recent study by Federal Trade Commission staff claimed to produce weight loss without a reduction in caloric intake or increased physical activity, according to an FTC report released Sept. 17

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The Federal Trade Commission raised the bar on substantiation and disclosure of "typical results" in testimonials and endorsements in advertising, in a revised guide released Oct. 5

FTC Testimonial Guide Moves Past "Results Not Typical," Enters Blog Era

The Federal Trade Commission raised the bar on substantiation and disclosure of "typical results" in testimonials and endorsements in advertising, in a revised guide released Oct. 5

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