Sea & Ski ads
This article was originally published in The Tan Sheet
Executive Summary
Faulding Consumer launches $2 mil. national ad campaign to support 27-SKU sunscreen line recently reformulated with antioxidant astaxanthin. Print ads, slated to appear in upcoming issues of Family Circle, Child and Rosie, will feature children with elderly, sun-damaged faces and encourage mothers to "keep your kids from getting old before their time." Radio spots, May FSI drop will round out campaign, which coincides with Sea & Ski's April arrival on store shelves. Re-launch follows Faulding's acquisition of Sea & Ski in spring 2000 (1"The Tan Sheet" Oct. 15, 2001, p. 9)...
You may also be interested in...
Sea & Ski, Back On Sunscreen Scene, Slapped By Rival Who Never Left
Sea & Ski’s infrared protection claims read as a bold grab for competitive leverage after its disappearance from the market for more than a decade. But old rival Coppertone isn’t sitting idly by.
Sea & Ski Products Reformulated With Astaxanthin For Enhanced Anti-Aging
Faulding Consumer is re-launching the nearly 50 year-old Sea & Ski suncare line this spring with new formulas including the antioxidant astaxanthin for added anti-aging benefits.
US Q1 Consumer Health Earnings Preview: Label This One Historic And Challenging But Promising
US OTC drug and supplement firms’ reports of results for the first three months of 2024 began on April 19 with P&G. JP Morgan analysts say while “some retailers in the US in particular” are reducing consumer health inventories, for the overall sector they expect “a healthier balance of positive volume and lower pricing contribution.”