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Consumer OTC Drugs

Solgar

This article was originally published in The Tan Sheet

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Executive Summary

Company introduces 23rd product in FemFocus line with Daily Gold Pack for Women, a seven-pill, individually packaged regimen rolled out at NNFA trade show. Available in box of 30 daily packets, new offering comes with suggested retail price of $49.90 and includes Solgar's VM-75 Daily Multiple, Black Cohosh Root Extract, Omega-3 "700" and Vitamin E 200 IU. Entire FemFocus line also will begin implementing packaging changes, with structure/function claims soon to begin appearing in a band on the PDP, Solgar noted. Firm stated all new items targeting women will be part of FemFocus line

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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