Viactiv Growth Bolsters Mead Johnson 3Q Sales
This article was originally published in The Tan Sheet
Executive Summary
Viactiv calcium chews' sales growth continues to be a strong point for Bristol-Myers Squibb's Mead Johnson division. Sales of Viactiv leaped 40% over the prior-year period to $14 mil., continuing the brand's pace to double its sales from its first year on the market.
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Leiner will introduce private label calcium-containing soft chews, comparable to Mead Johnson's Viactiv Calcium Soft Chews, in January in the top-selling milk chocolate flavor.
Leiner Early 2001 Supplement Launches Aim To Fill Portfolio Gaps
Leiner will introduce private label calcium-containing soft chews, comparable to Mead Johnson's Viactiv Calcium Soft Chews, in January in the top-selling milk chocolate flavor.