PlanetRx
This article was originally published in The Tan Sheet
Executive Summary
August launch planned for private label OTCs made by Leiner Health Products and priced at 20%-25% below brand name equivalents. Products include aspirin, acetaminophen, ibuprofen, naproxen sodium, cold & allergy tablets and complete allergy minitabs and capsules (Warner-Lambert's Benadryl), decongestant/antihistamine elixir and DM cough & cold elixir (Whitehall-Robins' Dimetapp), day/night cold & allergy liquid caplets (SmithKline Beecham's Contac Day/Night Cold & Flu), as well as antacids and laxatives. The e-tailer already stocks a line of private label supplements (1"The Tan Sheet" April 24, p. 14). Private label OTCs have contributed significantly to Leiner's growth (2see story, p. 14)
August launch planned for private label OTCs made by Leiner Health Products and priced at 20%-25% below brand name equivalents. Products include aspirin, acetaminophen, ibuprofen, naproxen sodium, cold & allergy tablets and complete allergy minitabs and capsules (Warner-Lambert's Benadryl), decongestant/antihistamine elixir and DM cough & cold elixir (Whitehall-Robins' Dimetapp), day/night cold & allergy liquid caplets (SmithKline Beecham's Contac Day/Night Cold & Flu), as well as antacids and laxatives. The e-tailer already stocks a line of private label supplements (1 (Also see "PlanetRx Store Brand Vitamins/Supplements Emphasize Quality; OTCs Coming" - Pink Sheet, 24 Apr, 2000.)). Private label OTCs have contributed significantly to Leiner's growth (2 (Also see "Leiner OTC Sales Up 51% In FY 2000 With $33 Mil. From Granutec & Stanley" - Pink Sheet, 10 Jul, 2000.)). |