Trimfast Group
This article was originally published in The Tan Sheet
Executive Summary
Company signs letter of intent with Marvel Entertainment Group regarding a licensing agreement to market a Spiderman Children's chewable multivitamin and mineral supplement; the agreement is expected to be finalized in the next two weeks. The product, which Trimfast believes will be available in 60-count sizes and retail at the high-end of the category, should begin appearing on shelves in July. TV commercials during Saturday morning children's programming will start airing in late May. Tampa, Fla.-based Trimfast also markets the Kicks children's multi and was one of several firms that voluntarily recalled its GBL products following an FDA request (1"The Tan Sheet" Feb. 1, 1999, p. 3)