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Vogue International Inc.

www.vogueintl.com

Latest From Vogue International Inc.

Church & Dwight Sees ‘A Lot Of Runway’ In US For Batiste Dry Shampoo

Market-leading Batiste is well-positioned for continued growth, given that 80% of women do not wash their hair every day and only 24% currently use dry shampoo. The brand’s US opportunity is particularly ripe, according to Executive VP and Chief Marketing Officer Britta Bohmard.

Commercial Business Strategies

Baby, Hair Care Pose As Models For J&J Consumer Health Business

J&J's Vogue hair care brand has the “agile, fast, flexible mindset” the firm looks to emulate across its other consumer brands, says CEO Alex Gorsky says at the J.P. Morgan Healthcare Conference. However, that strategy will be a challenge for sun care, where the firm does not want to sacrifice valuable science.

International United States

Baby, Hair Care Pose As Models For J&J Consumer Health Business

J&J's Vogue hair care brand has the “agile, fast, flexible mindset” the firm looks to emulate across its other consumer brands, says CEO Alex Gorsky says at the J.P. Morgan Healthcare Conference. However, that strategy will be a challenge for sun care, where the firm does not want to sacrifice valuable science.

International United States

J&J Poses Vogue Hair Care Brand As Consumer Product Business Model

J&J's Vogue hair care brand has the “agile, fast, flexible mindset” the firm looks to emulate across its other consumer brands, says CEO Alex Gorsky says at the J.P. Morgan Healthcare Conference. However, that strategy will be a challenge for sun care, where the firm does not want to sacrifice valuable science.

Consumer International
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