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OTC Drug Firms' Online Subscription Sales Would Jeopardize Retail Partnerships

OTC drug firms would cannibalize their sales at retailers if they offer online subscription sales, the rapidly growing e-commerce model that offers advantages that appeal to consumers, says former P&G marketing executive Brent Walker.

Consumer Advertising, Marketing & Sales

OTC Drug Firms' Online Subscription Sales Would Jeopardize Retail Partnerships

OTC drug firms would cannibalize their sales at retailers if they offer online subscription sales, the rapidly growing e-commerce model that offers advantages that appeal to consumers, says former P&G marketing executive Brent Walker.

Consumer Advertising, Marketing & Sales

Church & Dwight's Hair-Building Toppik Line Sets E-Commerce Bar

CEO Matthew Farrell says just 1% to 3% of C&D's sales currently are online, but the firm is learning new tricks from its recently acquired Toppik Hair Building Fibers brand, which generates around a third of its sales through e-commerce platforms. Meanwhile, the "serial acquirer" has an eye peeled for new category opportunities.

Consumer Advertising, Marketing & Sales

Church & Dwight Makes A Toppik Of E-Commerce Sales Growth

CEO Matthew Farrell says 1% to 3% of the firm's sales currently are online, a range he called equal to most other firms competing in the same spaces. But with around a third of the sales for the recently acquired Toppik hair growth line online, C&D firm expects to extrapolate that e-commerce acumen to its other lines.

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