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Matrixx Initiatives Inc.

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Latest From Matrixx Initiatives Inc.

Boots' Symptoms Claim For Dual Defence Not A Prevention Pitch – UK Regulator

Boots UK’s display ad for its Dual Defense cold and flu symptom nasal spray was unlikely to deceive consumers to think it could prevent infection, UK Advertising Standards Authority says, which found that text in a poster ad sufficiently "conceptualized" the claim.

Zicam Marketer Matrixx Tabs Another Pharma Consumer Health Veteran As CEO

Private equity firm Gryphon Investments appoints Marc Rovner, with executive experience at Pfizer, Reckitt, Unilever and BI, to helm the Zicam brand homeopathic cold remedy marketer in a shakeup that also puts consumer health care industry veterans at lead posts for sales, marketing and strategy.

Respiratory Appointments

Zicam Marketer Matrixx Tabs Another Pharma Consumer Health Veteran As CEO

Private equity firm Gryphon Investments appoints Marc Rovner, with executive experience at Pfizer, Reckitt, Unilever and BI, to helm the Zicam brand homeopathic cold remedy marketer in a shakeup that also puts consumer health care industry veterans at lead posts for sales, marketing and strategy.

Respiratory Appointments

Consumer Health Sector Holds Private Equity Investors' Attention

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