Latest From L'Oreal SA
On the bright side in North America, the Revlon brand has reclaimed its lead in the US mass lip segment, and both Revlon and Almay are off to strong starts in the fourth quarter, company leadership says. The firm continues to build the international and digital sides of its business in search of sustainable growth outside of Elizabeth Arden.
The German firm’s sales increased 6% over the first nine months of fiscal 2019, led by La Prairie luxury, but its mass-market business remains a strategic priority. Bigger digital investments, natural skin-care launches and a sharpened focus on Nivea development in China should help spur growth in the segment.
Makeup softness isn’t the problem, per se, in L’Oreal’s sluggish US business, which is fixable with sharper innovation and execution driven by a newly instated leadership team, CEO Jean-Paul Agon says. L’Oreal’s overall global sales in fiscal 2019 to date are up 7.5%, like-for-like, after continued strong momentum in its fiscal 2019 third quarter.
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