Helen of Troy’s $195 million acquisition of supplement firm Healthy Directions will increase its revenues by 10% annually, the firm says. More news in brief.

TRESemme Platinum Strength line reinforces hair’s natural barrier, repairing up to two years of damage in five uses, Unliever brand claims. Procter & Gamble’s Head & Shoulders brand introduces Damage Rescue shampoo while Kiss My Face adds argan oil to its natural hair care.

Chattem sells BullFrog sunscreens to Sun & Skin Care Research, which plans to take the brand to new heights, it says. Meanwhile, the 2013 sun-care season heats up with new entries from Kiss My Face and L’Oreal’s La Roche-Posay Anthelios brands.

Dr. Bronner’s again urges USDA to hold personal care firms to same standards required of food under its National Organic Program. Veteran firm’s suit against The Hain Celestial Group was dismissed Aug. 8.