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Kellogg Co.

www.kelloggs.com

Latest From Kellogg Co.

‘No B.S.’ In RxBar Package Front Claims, Advertising Self-Regulation Forum Finds

National Advertising Division sides with RxBar marketer in review of front-of-package list of ingredients and “No B.S.” statement challenged by Kind bars. NAD attorneys note food products commonly tout ingredients on labels without specifying relative prominence by weight, volume or other measures.
Dietary Supplements Ad Complaints

Post Expects Stronger Nutrition Business Value To Emerge On Its Own, Plans IPO

Planned IPO of 25% of shares in nutrition business targets unlocking value currently held down by Post's other units. Its competitors in cereal space as well as firms across broader food industry also may determine their acquired nutritional businesses could be higher valued operating separately.

Dietary Supplements M & A

Custom Supplement Firm Shut Down: Health And Wellness Industry News

Warning letter and multiple form 483s fail to convince Custompax; Kellogg acquires RXBAR clean-label protein bars for $600m; NutraFuels used Blast Cap for products; and more news in brief.

United States Dietary Supplements

Health & Wellness Industry Roundup: Week Of July 18

Ortek plots bacteriotherapy path; Puerto Rico proposal under congressional scrutiny; UK pans Special K claim; firms sponsor Olympians; and more news in brief.

United States Dietary Supplements
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