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Latest From Kellogg Co.

‘No B.S.’ In RxBar Package Front Claims, Advertising Self-Regulation Forum Finds

National Advertising Division sides with RxBar marketer in review of front-of-package list of ingredients and “No B.S.” statement challenged by Kind bars. NAD attorneys note food products commonly tout ingredients on labels without specifying relative prominence by weight, volume or other measures.

Dietary Supplements Ad Complaints

Custom Supplement Firm Shut Down: Health And Wellness Industry News

Warning letter and multiple form 483s fail to convince Custompax; Kellogg acquires RXBAR clean-label protein bars for $600m; NutraFuels used Blast Cap for products; and more news in brief.

United States Dietary Supplements

ConAgra’s Petition For Whole Grain/Diabetes Claim Draws Opposition

Kellogg Co. disagrees with ConAgra’s petition to FDA for a qualified health claim linking whole grain consumption with reduced risk of type 2 diabetes. Other experts question ConAgra’s supporting evidence and maintain fiber content should be emphasized over whole grains in product labeling.

Consumer Regulation

ConAgra’s Petition For Whole Grain/Diabetes Claim Draws Opposition

Kellogg Co. disagrees with ConAgra’s petition to FDA for a qualified health claim linking whole grain consumption with reduced risk of type 2 diabetes. Other experts question ConAgra’s supporting evidence and maintain fiber content should be emphasized over whole grains in product labeling.

Consumer Regulation
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