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Coty Inc.

www.coty.com

Latest From Coty Inc.

P&G Sitting Pretty Three Years After Beauty Brand Purge

Procter & Gamble has entered a new growth phase that leadership says validates its portfolio rationalization choices. The firm’s Beauty business, lighter by more than 40 brands that went to Coty in October 2016, achieved 4% organic growth in fiscal 2019. CEO David Taylor offered perspective on this "disrupted" P&G at the Barclays Global Consumer Staples Conference.

Beauty Commercial

Coty Elevates Advertising Over Promotion In Consumer Beauty Reboot

Historically, Coty has been too dependent on promotion versus advertising and shy about taking pricing – but no longer, says CEO Pierre Laubies. Along with strategic innovation and portfolio optimization, stronger advertising behind leading brands is key to re-energizing the firm’s Consumer Beauty business, the exec said, noting, “Our consumers need to be reminded permanently of the strength of our brands.”

Beauty Advertising, Marketing & Sales

Coty Begins Portfolio Pruning; Farewell, Younique

Coty purchased a 60% stake in Younique in early 2017, touting the startup as “one of the most engaging and fastest-growing e-commerce companies in beauty.” However, growth in the social-selling business has slowed over the past year and “presenter” levels have declined despite enhancements to Younique’s compensation program, making it an not-so-surprising discard in Coty’s simplification effort.

Beauty Business Strategies

People On The Move: Appointments At Blackmores, Well, BAH And Klosterfrau

Blackmores and Well Pharmacy appoint new CEOs, German industry association elects deputy chair and German firm Klosterfrau brings in new Germany OTC head.

Health OTC Drugs
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