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Fluocaril and Parogencyl are “well-known” toothpastes that have garnered “strong endorsement from health professionals,” Unilever says. The brands, identified by analysts as potential candidates for sale, are latest in P&G’s ongoing trimming of lower-selling lines.
Nearly 80% of the “toxins” detected in the Breast Cancer Prevention Partners’ cosmetics analysis were fragrance chemicals undeclared (lawfully) on product labeling, according to the NGO, which seeks regulatory changes to mandate full ingredient disclosure. Industry is calling the report misinformation, but it’s garnering media attention and being cited by the sponsor of a new cosmetic reform bill in the House.
Market-leading Batiste is well-positioned for continued growth, given that 80% of women do not wash their hair every day and only 24% currently use dry shampoo. The brand’s US opportunity is particularly ripe, according to Executive VP and Chief Marketing Officer Britta Bohmard.
Unilever’s growth focus will continue to be its core assets, but in a hyper-fragmented global marketplace the firm is escalating new brand creation, with more than a dozen in the pipeline. The firm’s Alan Jope, president of personal care, discusses.
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