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Careful What You Wish For: 80 Companies Stand Behind California’s Proposed Animal-Testing Ban

NGO proponents’ apparent intention is to bar companies from testing new cosmetic ingredients on animals, limiting them to existing ingredients or alternative testing methods. However, draft legislation advancing in California could pose big problems for even the most committed cruelty-free brands.

Legislation Safety

Amazon Offers Solimo Simple Supplements In Stealth Launch

Solimo package fronts prominently display statements that the supplement products are made with no artificial colors or flavors, gluten or lactose as Amazon looks to appeal to the growing number of consumers who want naturally sourced products. Like many other Amazon lines, which number around 80, Solimo is not promoted with a dedicated branded web page and the firm did not advertise the collection.

Commercial Advertising, Marketing & Sales

Turnaround Lagging, Vitamin Shoppe Heeds Hedge Fund Direction

Shah Capital Management, with 17.7% of Vitamin Shopper shares, and Vintage Capital Management , which owns 14.8%, will appoint three of five replacements to Vitamin Shoppe's board and will have a say in the other two. Vitamin Shoppe also will sell its under-performing contract manufacturing unit and tender, subject to ratification by Shah and Vintage, up to $25m of its common stock at a per-share price not to exceed $5.

International United States

Dentek Promotes Flossing With Rap Parody By YouTube Performers

Prestige Brands' Dentek oral care brand hires a family who are YouTube performers to promote its floss picks in a 30-second rap parody promoting a 30-day family floss challenge, which will invite consumers to post photos on Facebook, Instagram and Twitter.

United States Consumer
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