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Dentek Promotes Flossing With Rap Parody By YouTube Performers

Prestige Brands' Dentek oral care brand hires a family who are YouTube performers to promote its floss picks in a 30-second rap parody promoting a 30-day family floss challenge, which will invite consumers to post photos on Facebook, Instagram and Twitter.

United States Consumer

Dentek Promotes Flossing With Rap Parody By YouTube Performers

Prestige Brands' Dentek oral care brand hires a family who are YouTube performers to promote its floss picks in a 30-second rap parody promoting a 30-day family floss challenge, which will invite consumers to post photos on Facebook, Instagram and Twitter.

Consumer Dental Oral

P&G Goes Native In Acquisition That Aligns With Peltz' Recommendations

P&G purchase of Native deodorants likely is approved by activist investor and potential board member Nelson Peltz, who has pushed the firm to invest in small and local brands as well as natural products. It could be first in a series of tuck-in deals to help the firm compete with e-commerce start-ups.

International United States

Deals, Dates And Difficulties: Health And Wellness Industry News

Woodward keynotes CRN's Conference; GMPs on AHPA's reg comment radar; Unilever acquires Pukka Herbs; CVS brand consumer health products in vending machines; and more news in brief.

Dietary Supplements M & A
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