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Avon Products Inc.

Latest From Avon Products Inc.

Brands Target Men With Sonic Cleansing, 100% Vegan Skin Care; Personal-Care Launches In Brief

Launches announced in August include Clarisonic Mia Men, the brand’s first cleansing device specifically engineered for men’s thicker skin and beard, and Act Of Being, touted as “America’s first 100% vegan men’s grooming and skin-care brand.” Fragrances from Ariana Grande and Vince Camuto debut, along with Moroccanoil Color Depositing Masks and Avon Products’ True 5-in-1 Lash Genius mascara.

Beauty Advertising, Marketing & Sales

Natura/Avon Combination Creates World’s Fourth-Biggest Beauty Company

The investment community has reacted positively overall to Natura’s announced acquisition of Avon Products, which one analyst characterized as “sensible, not sexy.” Avon welcomes a new chapter in its 130-year history, while Natura Executive Chairman Roberto Marques touts the all-share transaction as “another exciting, decisive step to build a global, multi-brand, multi-channel, purpose-driven Group.”

Beauty Deals

California Federal Court: Products That Firm Skin Via Moisturization Could Be Unapproved Drugs

Plaintiff Ashley Franz’s claim that Beiersdorf’s Nivea Skin Firming Hydration Body Lotion is an unlawfully marketed drug clears the “relatively low bar of plausibility,” a California federal court determined May 21, denying the firm’s latest bid for dismissal. However, the court intriguingly suggests a motion for summary judgment could be “appropriate” before addressing class certification.

Beauty Legal Issues

Avon Joins Global #BeCrueltyFree Campaign Amid Natura Deal Talks

The turnaround-minded direct seller confirmed in late March that it was in discussions with Natura about a potential transaction. Natura prides itself on its cruelty-free status, and Avon increasingly seems like it could be a good fit in that regard.

Beauty Business Strategies
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Company Information

  • Industry
  • Diversified
  • Therapeutic Areas
  • Alias(es)
  • Ownership
  • Public
  • Headquarters
  • Worldwide
    • North America
      • USA
  • Parent & Subsidiaries
  • Avon Products Inc.
  • Senior Management
  • James Preston, Chmn. & CEO
    Edwina D Woodbury, SVP, CFO
    Edward J Robinson, Pres. & COO
    Neil D Scancarella, VP, R&D
  • Contact Info
  • Avon Products Inc.
    Phone: (212) 546-6015
    Nine West 57 Street
    New York, NY 10019-
    USA
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