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Colgate-Palmolive Co.

Latest From Colgate-Palmolive Co.

Lady Gaga’s HAUS Laboratories; Colgate Oral Care Teams With 8-Year-Old YouTuber; More Product Launch News

Brands target fans of Lady Gaga, "Ryan’s Mystery Playdate" and "healthier" sunscreen with product launches in July 2019.

Launches Advertising, Marketing & Sales

Colgate Doubles Down On Premium Skin Care With $1.7bn Filorga Acquisition

Back in April, CEO Noel Wallace noted Colgate’s interest in further skin-care M&A during his first quarterly presentation at the firm’s helm. The Filorga purchase is significantly bigger than 2018 deals that whet Colgate’s appetite for high-growth, high-margin skin care and represents a gateway to the fast-growing travel retail channel.

Deals Business Strategies

NAD Dispute Over Native Deodorant Claims Raises Question: Is Wetness Protection Exclusive To Antiperspirants?

Colgate’s Tom’s of Maine continues efforts to police natural deodorant advertising, challenging wetness-protection claims from P&G’s Native brand in the National Advertising Division’s self-regulatory forum. Siding with Tom’s, the NAD focused on the adequacy of Native’s evidence, but the case also has FDA regulatory implications and could impact other P&G brands, namely Secret. Native is appealing the NAD’s decision.

Ad Complaints Advertising, Marketing & Sales

Sensodyne's 'Recommended' Claims Stick To The Point On Sensitivity – NAD

GSK does not need to qualify “#1 Dentist Recommended Brand” claim on packaging and online ads because consumers do not mistakenly understand it to apply to the general toothpaste market, industry self-regulation form says on Colgate challenge.

OTC Drugs Regulation
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