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William Looney

Executive Editor

New York, NY
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Latest From William Looney

Market Access 2020: Understanding US Payer Expectations

Big pharma is facing a difficult US competitive landscape as its traditional customers realign to build their own redoubts of size, scale and reach.

Market Access Strategy

How Proximity Creates Partnerships

Former Amgen R&D lead Sean Harper talks exclusively to In Vivo about his new role as a venture capitalist, joining veteran industry investor Beth Seidenberg as co-founder of Los Angeles-based Westlake Village BioPartners.

Business Strategies Deals

Corporate Affairs: Biopharma’s First Line Of Defense Against Scrutiny

Amgen’s Judy Gawlik Brown is using her finance and consumer health background to make the big biotech’s message more authentic and accessible – a brisk reset against today’s disconnected world of alternative facts.

C-Suite Speaks Leadership

One Cancer Start-Up’s Resolve To Crack The Mystery Of Metastasis

Rgenix, a New York-based start-up co-founded by three prominent physician researchers, is taking aim at what it contends is the future of cancer treatment:  finding drugs that shut off the biological chain reaction called tumor metastasis – the colonization of malignant cells throughout the body that ends up killing the majority of cancer patients.

Leadership Cancer

Going Back To The Future To Treat Diabetes

Applied Therapeutics has a business model that defies the conventional wisdom about start-up success: reviving science abandoned by big pharma; financing from a narrow group of investors, dependent on the goodwill of a single academic institution; all in pursuit of a small molecule solution to one of the biggest, diversely complex and cost-defying challenges in chronic disease – the complications of diabetes. 

C-Suite Speaks Innovation

Hidden Dagger In Diabetes: Heart Failure

Applied Therapeutics has a specific entry point to an underserved disease of grinding, irrevocable decline:  diabetic cardiomyopathy as a cause of chronic heart failure (CHF).

Research and Development Strategies Research & Development
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