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Oral Care, Topical Product 'Natural' Claims Paint Bullseye For Class Action

Executive Summary

Class action complaints alleging misleading "natural" claims for food products have been stayed pending completion of FDA's look at whether it should formally define the term for use in food, but there is no parallel FDA consideration of how the term is used for oral care products and topicals.

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Coppertone Sunscreens SPF At Half Of Label Level, Class Action Complaints Allege

Proposed class action cases filed against Coppertone marketer Bayer and the brand's former owner, Merck & Co., federal and state courts allege two SPF 30 formulas contain half the SPF as advertised. The complaints continue a trend of class actions filed due to sunscreen claims criticized by Consumer Reports.

Coppertone Sunscreens SPF At Half Of Label Level, Class Action Complaints Allege

Proposed class action cases filed against Coppertone marketer Bayer and the brand's former owner, Merck & Co., federal and state courts allege two SPF 30 formulas contain half the SPF as advertised. The complaints continue a trend of class actions filed due to sunscreen claims criticized by Consumer Reports.

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