Online Portals: ‘Critical’ Doors To Boost Consumer OTC Literacy, Drive Sales
This article was originally published in The Tan Sheet
Executive Summary
OTC firms should use online portals to provide details on OTC products and health conditions they treat, says health care services consultant Tim Covington. I\information currently available online is fragmented and fails to communicate the financial benefit of OTCs over unnecessary doctor’s visits, he says.
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