Mucinex Ads Cast Consumers As Heroes Fighting ‘Mr. Mucus’
This article was originally published in The Tan Sheet
Executive Summary
RB revamps advertising for Mucinex for the first time in 10 years to encourage consumers to kick butt during the cold and flu season. The new campaign still includes the green ne'er-do-well “Mr. Mucus,” but gives him a slightly gentler personality and a three-dimensional body.
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