J&J Fights NAD Neutrogena Decision Assailing Sunscreen “Barrier”
This article was originally published in The Tan Sheet
Executive Summary
In a challenge brought by Coppertone sunscreen products marketer Merck & Co., NAD reviews claims for Neutrogena in print, online and in-store advertising, as well as on packaging for Neutrogena Beach Defense lotion and spray. J&J argues its claim uses same term as FDA’s online “Sun Protection” page.
You may also be interested in...
Neutrogena “Barrier” Sunscreen Claim Could Mislead – NARB Decision
Industry self-regulation appellate panel upholds a NAD December 2013 decision recommending J&J discontinue the “water + sun barrier” claim on labeling for Neutrogena Beach Defense sunscreen products. But in other contexts comparing sunscreens to barriers is not likely to mislead consumers, NARB says.
Neutrogena “Barrier” Sunscreen Claim Could Mislead – NARB Decision
Industry self-regulation appellate panel upholds a NAD December 2013 decision recommending J&J discontinue the “water + sun barrier” claim on labeling for Neutrogena Beach Defense sunscreen products. But in other contexts comparing sunscreens to barriers is not likely to mislead consumers, NARB says.
Senior Attorney: NAD Fills Regulatory “Void” In Setting Ad Standards
NAD decisions reference FDA and Federal Trade Commission regulations, but go a distance on their own to establish standards for advertising claims, senior attorney Kathleen Dunnigan suggests. “What we really do is we fill a void, which is to set advertising standards and to try to get truthful and accurate claims,” she says at FDLI’s annual conference.