Sample Boxes Grow As Supplement Marketing Tool
This article was originally published in The Tan Sheet
Executive Summary
For dietary supplement manufacturers, the expanding trend of sample-boxes is a developing venue for their products and a way to find and track new customers.
You may also be interested in...
OTC Drug Firms' Online Subscription Sales Would Jeopardize Retail Partnerships
OTC drug firms would cannibalize their sales at retailers if they offer online subscription sales, the rapidly growing e-commerce model that offers advantages that appeal to consumers, says former P&G marketing executive Brent Walker.
OTC Drug Firms' Online Subscription Sales Would Jeopardize Retail Partnerships
OTC drug firms would cannibalize their sales at retailers if they offer online subscription sales, the rapidly growing e-commerce model that offers advantages that appeal to consumers, says former P&G marketing executive Brent Walker.
People In Brief
Herbalife brings on Dentali as botanical sciences VP; NACDS expands Nicholson’s role; Innophos announces interim CFO; George Hamilton new face of Infusion Life Sciences; Aker BioMarine names sales VP; Atteryd to chair Food Supplements Europe.