Business News, In Brief
Executive Summary
Gilead reports the results from a fourth Phase III pivotal trial for its HCV drug that will lead to a 2013 filing, while Meda, Curis, and Intermune discuss drug launches.
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Exelixis Explains Virtues Of Flat Pricing For Cometriq
Approval in very rare medullary thyroid cancer marks an important milestone for Exelixis’ Cometriq (cabozantinib), which is being positioned for multiple cancers. The company will need only five sales reps for the thyroid cancer market and plans to launch in late January 2013 at the price of $9,900 per 28 days.
Bayer Prices Stivarga With Crowded Colon Cancer Market In Mind
Ahead of schedule, FDA approves Stivarga (regorafenib), partnered with Onyx, for late-stage mCRC patients with few options left. Bayer prices drug at under $10,000 a month, on par with competing treatments.
With Winrevair Approved, Merck Has A Chance To Execute On CV Strategy
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