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Transcept/Purdue’s Intermezzo Gets $29 Million Re-launch

This article was originally published in The Pink Sheet Daily

Executive Summary

The companies will bulk up their sales force and begin a direct-to-consumer campaign in an effort to boost sales for their sleep aid, which has gotten off to a slow start since its launch in April.

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Indication for insomnia characterized by middle-of-the-night awakening followed by difficulty returning to sleep is a first.

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