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MegaFood Leader Craven Urges Transparency As GMP Differentiator

This article was originally published in The Tan Sheet

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Executive Summary

FoodState Inc., maker of MegaFood supplements, adds transparency to its vertically integrated supply chain, planning to offer facility tours and post a live video feed of manufacturing activities online, says CEO Robert Craven, who also speaks his mind on broader supplement industry issues.

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NaZura BioHealth, spun out from Elcelyx Therapeutics, will market its Lovidia weight-loss product in 2014 when it launches into the direct-response channel, before potential suitors get serious about acquiring the brand.

NaZura’s Lovidia Weight-Loss Supplement Strategy Focused On Brand Building

NaZura BioHealth, spun out from Elcelyx Therapeutics, will market its Lovidia weight-loss product in 2014 when it launches into the direct-response channel, before potential suitors get serious about acquiring the brand.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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