POM Wonderful Says Interviews Fall Outside FTC Advertising Scope
This article was originally published in The Pink Sheet Daily
Executive Summary
Claims about the benefits of pomegranate made in unpaid-for media appearances should not qualify as “advertising” under the FTC Act, argues POM Wonderful. Among the claims FTC is pursuing, POM owner Lynda Resnick told Newsweek that pomegranate juice is “40 percent as effective as Viagra.”
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