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Nutrition Market Shifting From Supplements To Whole Foods – Experts

This article was originally published in The Tan Sheet

Executive Summary

Scientists, market researchers and attorneys see a growing consumer preference for whole plant-based foods, a movement that could cost supplements and functional foods. Communicating nutritional benefits to appease both consumers and regulators will be challenging.

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ConAgra’s Petition For Whole Grain/Diabetes Claim Draws Opposition

Kellogg Co. disagrees with ConAgra’s petition to FDA for a qualified health claim linking whole grain consumption with reduced risk of type 2 diabetes. Other experts question ConAgra’s supporting evidence and maintain fiber content should be emphasized over whole grains in product labeling.

ConAgra’s Petition For Whole Grain/Diabetes Claim Draws Opposition

Kellogg Co. disagrees with ConAgra’s petition to FDA for a qualified health claim linking whole grain consumption with reduced risk of type 2 diabetes. Other experts question ConAgra’s supporting evidence and maintain fiber content should be emphasized over whole grains in product labeling.

In Brief

FDA softens disclaimer for green tea QHC; Formulife/Purus covers spectrum of violations; NAD refers Schick case to FTC; Genomma drops Prestige Brands board bid.

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