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Pharmacists’ Top Recommended OTCs

This article was originally published in The Tan Sheet

Executive Summary

Results of the APA’s 2011 survey compared with the results of the 2010 survey.

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Top OTC Brand Marketing Keeps Messaging Simple

Marketing for top-selling U.S. OTC brands shows the value of new product launches and expanding the user base by tailoring marketing to niche consumer groups in addition to simple, specific messaging, says SymphonyIRI exec Bob Sanders.

Top OTC Brand Marketing Keeps Messaging Simple

Marketing for top-selling U.S. OTC brands shows the value of new product launches and expanding the user base by tailoring marketing to niche consumer groups in addition to simple, specific messaging, says SymphonyIRI exec Bob Sanders.

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