Perrigo OTCs, Nutritionals Underperform Despite Record Overall Revenue
This article was originally published in The Tan Sheet
Executive Summary
Perrigo delivered record first-quarter revenue but fell short of analyst expectations due to slowing growth in its consumer health care and nutritional units.
You may also be interested in...
Perrigo Campaigns For Rational OTC Shopping Over Brand Loyalty
The online “Store Brand Meds” campaign launched by Perrigo in early 2013 encourages consumers to “Make store brands your brand,” by emphasizing lower price points and equivalent active ingredients. Overcoming consumer connections to brands such as Tylenol is a challenge, however.
Perrigo Campaigns For Rational OTC Shopping Over Brand Loyalty
The online “Store Brand Meds” campaign launched by Perrigo in early 2013 encourages consumers to “Make store brands your brand,” by emphasizing lower price points and equivalent active ingredients. Overcoming consumer connections to brands such as Tylenol is a challenge, however.
In Brief
GSK comments on nicotine’s status; Perrigo launches formula; NAI sales up with licensing revenue; Japanese star anise is adulterant; POMx for sale; toothpaste nurdle suit settled; Virility Max recalled