Facebook OKs Supplement Ads, But Leaves Ingredients Off Its Friends List
This article was originally published in The Tan Sheet
Executive Summary
Dietary supplement firms posting ads on Facebook should keep in mind that FDA and the Federal Trade Commission are among the social media platform’s more than 750 million users.
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The addition next year of quick-response codes to all vitamin and supplement lines at Sam’s Club highlights the importance retailers place on products’ strong social media presence.