Pricing Strategy Can Help Brands Regain Share Lost To Private Label – Expert
This article was originally published in The Tan Sheet
Executive Summary
Branded products manufacturers have an array of pricing strategies available to help them regain market share lost to private label during the economic recession, a market researcher says.
You may also be interested in...
Alternative Channels Offer Brands Growth As Retail Falters
Branded products try to expand distribution through online, convenience stores, dollar stores and other alternative channels as growth in traditional food, drug and mass channels slows. The outlets offer different benefits and drawbacks for different OTCs, supplements.
Alternative Channels Offer Brands Growth As Retail Falters
Branded products try to expand distribution through online, convenience stores, dollar stores and other alternative channels as growth in traditional food, drug and mass channels slows. The outlets offer different benefits and drawbacks for different OTCs, supplements.
Conservative Shopping Trends Offer Mixed Bag For Consumer Product Sales
Strategic marketing can help consumer product firms turn conservative shopping behaviors driven by the economic downturn into opportunities and dodge the pitfalls.