C&D Bullish On Trojan Business As More U.S. Condom Competition Looms
This article was originally published in The Tan Sheet
Executive Summary
Church & Dwight expects continued sales growth for its Trojan brand condoms, largely through line extensions, even with a change in U.S. competition looming from Reckitt Benckiser's pending ownership of the Durex condom brand
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Church & Dwight looks to line extensions for brands including First Response pregnancy tests and Trojan condoms to help offset possible losses in the oral care segment caused by competitors' pricing war.