Zyrtec and Claritin Eye Drops Use Different Tactics In Head To Head Fight
This article was originally published in The Tan Sheet
Executive Summary
Thanks to a multi-media blitz, McNeil's Zyrtec Allergy Eye Relief Drops secured nearly twice the market share as a Claritin product from Schering-Plough with the same active drug that launched at the same time in summer 2009
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