Drugstore.com plots additional microsites
This article was originally published in The Tan Sheet
Executive Summary
The e-retailer will launch five to eight targeted microsites in 2010, including one potentially geared toward vitamins. All drugstore.com's microsites "will focus on attractive product categories with high margins," said CEO Dawn Lepore during an Oct. 20 third-quarter earnings call. The Bellevue, Wash., firm introduced 1www.sexualwellbeing.com in August and plans another microsite in 2009 (2"The Tan Sheet" Aug. 10, 2009). In the quarter ended Sept. 27, drugstore.com grew OTC net sales 16.5 percent to $71.3 million. Lepore highlighted vitamins and supplements, which grew 35 percent, and oral care, up 30 percent. Overall net sales jumped 10.2 percent to $96.8 million, though drugstore.com still reported a net loss of $1.6 million, compared to a net loss of $3.6 million in the year-ago quarter