Pink Sheet is part of Pharma Intelligence UK Limited

This site is operated by Pharma Intelligence UK Limited, a company registered in England and Wales with company number 13787459 whose registered office is 5 Howick Place, London SW1P 1WG. The Pharma Intelligence group is owned by Caerus Topco S.à r.l. and all copyright resides with the group.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction

U.S. Olympic Teams Hoist P&G Brand In Vancouver, London Games

This article was originally published in The Tan Sheet

Executive Summary

Procter & Gamble will sponsor "the most positively viewed sports property in the United States" under an alliance with the U.S. Olympic Committee

You may also be interested in...



P&G Touts Performance Of Olympic Advertising And Promotions

P&G reports a 50% higher return on investment for promotions connected to the 2012 Summer Olympics games than conventional campaigns. The company, which collected awards for the ads by a media analytics firm, vows to build upon its success in future games.

P&G Touts Performance Of Olympic Advertising And Promotions

P&G reports a 50% higher return on investment for promotions connected to the 2012 Summer Olympics games than conventional campaigns. The company, which collected awards for the ads by a media analytics firm, vows to build upon its success in future games.

Celebrity Endorsers “Shine A Spotlight” But Bring Costs, Risks

Celebrity endorsers can "create an emotional bridge" between consumers and brands, among other benefits, but they also pose risks and may not be cost-effective or appropriate for OTC and supplement products.

Related Content

Topics

Latest Headlines
See All
UsernamePublicRestriction

Register

PS103329

Ask The Analyst

Ask the Analyst is free for subscribers.  Submit your question and one of our analysts will be in touch.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel