Claritin, Zyrtec And Visine Products Flood Eye Drop Market
This article was originally published in The Tan Sheet
Executive Summary
Schering-Plough and Johnson & Johnson are taking different strategies to promote near-identical allergy-relief eye drops launched almost simultaneously
You may also be interested in...
"Real People" Offer Effective, Less Costly Alternatives To Celebrity Endorsers
Celebrity endorsers can grab media and public attention, but a well-informed pharmacist might promote OTC products more successfully than celebrities at a fraction of the cost.
"Real People" Offer Effective, Less Costly Alternatives To Celebrity Endorsers
Celebrity endorsers can grab media and public attention, but a well-informed pharmacist might promote OTC products more successfully than celebrities at a fraction of the cost.
"Real People" Offer Effective, Less Costly Alternatives To Celebrity Endorsers
Celebrity endorsers can grab media and public attention, but a well-informed pharmacist might promote OTC products more successfully than celebrities at a fraction of the cost.