Cigarette Tax Hike Sparks NRT Marketing Opportunities
This article was originally published in The Tan Sheet
Executive Summary
A 62-cent federal cigarette tax hike may push smokers to quit the increasingly expensive habit - creating a marketing opportunity for nicotine replacement therapy makers
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Iowa snuffs out free NRTs
Budget cuts force the Iowa Department of Public Health to stop dispensing free nicotine-replacement therapies, including patches and gum, to Quitline Iowa callers. The helpline for quitting tobacco use has taken calls from about 54,300 people since 2008, and about 27,450 of those callers have taken the offer of free NRTs, IDPH said June 1. Other states have faced budgetary pressures on their own helplines; a 2009 increase in the federal cigarette tax helped drive a surge in quit attempts, depleting Michigan's annual quit line funds (1"The Tan Sheet" April 6, 2009)
Iowa snuffs out free NRTs
Budget cuts force the Iowa Department of Public Health to stop dispensing free nicotine-replacement therapies, including patches and gum, to Quitline Iowa callers. The helpline for quitting tobacco use has taken calls from about 54,300 people since 2008, and about 27,450 of those callers have taken the offer of free NRTs, IDPH said June 1. Other states have faced budgetary pressures on their own helplines; a 2009 increase in the federal cigarette tax helped drive a surge in quit attempts, depleting Michigan's annual quit line funds (1"The Tan Sheet" April 6, 2009)
Iowa snuffs out free NRTs
Budget cuts force the Iowa Department of Public Health to stop dispensing free nicotine-replacement therapies, including patches and gum, to Quitline Iowa callers. The helpline for quitting tobacco use has taken calls from about 54,300 people since 2008, and about 27,450 of those callers have taken the offer of free NRTs, IDPH said June 1. Other states have faced budgetary pressures on their own helplines; a 2009 increase in the federal cigarette tax helped drive a surge in quit attempts, depleting Michigan's annual quit line funds (1"The Tan Sheet" April 6, 2009)