Marketers pay $3 million fine
This article was originally published in The Tan Sheet
Executive Summary
Dietary supplement marketing firm Roex Inc., and its president Rodney Burreson and director of consumer education Mark Alexander will pay $3 million in consumer redress to resolve Federal Trade Commission allegations they falsely advertised their supplements as treatment for cancer, AIDS, diabetes, Alzheimer's disease and other conditions. The settlement announced March 6 bars the marketers from making false claims about any drug, food, supplement or device and from misrepresenting tests and studies while advertising products or services
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FTC distributes redress
More than 5,700 consumers who bought dietary supplements and infrared saunas from Roex Inc. will receive checks averaging $500 from the Federal Trade Commission. The money, totaling $3 million, is redress from Roex for making alleged "bogus claims" that its products treat cancer, AIDs and other diseases, FTC said March 4. Roex, President Rodney Burreson and Mark Alexander, consumer education director, agreed in 2009 to pay the money to resolve false advertising allegations (1"The Tan Sheet" March 9, 2009, In Brief)
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