GSK’s Alli Marketing Plays Celebrity Endorsement Tune
This article was originally published in The Tan Sheet
Executive Summary
Recording artist Wynonna Judd sings the praises of GlaxoSmithKline's weight-loss drug alli in a new marketing campaign
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Glaxo "Shakes Up" Alli Ad Strategy With New Agency
GlaxoSmithKline's decision to reassign the advertising contract for its alli OTC weight-loss drug two years after the product's launch could point to a fundamental problem with the brand's message, according to Steven Brozak, an investment banker working with biotech, medical device and health care firms
Glaxo "Shakes Up" Alli Ad Strategy With New Agency
GlaxoSmithKline's decision to reassign the advertising contract for its alli OTC weight-loss drug two years after the product's launch could point to a fundamental problem with the brand's message, according to Steven Brozak, an investment banker working with biotech, medical device and health care firms
Glaxo "Shakes Up" Alli Ad Strategy With New Agency
GlaxoSmithKline's decision to reassign the advertising contract for its alli OTC weight-loss drug two years after the product's launch could point to a fundamental problem with the brand's message, according to Steven Brozak, an investment banker working with biotech, medical device and health care firms