Drugstore.com helps Medco open shop
This article was originally published in The Tan Sheet
Executive Summary
Starting in mid-2009, the e-retailer will help Medco Health Solutions offer OTC product recommendations aligned with the known health conditions of its more than 60 million U.S. members. The collaboration also will provide "an advanced safety net" to screen for potential interactions between OTC remedies and Rx drugs, Bellevue, Wash.-based drugstore.com announces Nov. 20. In September, the Web site announced it will host an online store for drug store chain Rite-Aid (1"The Tan Sheet" Sept. 8, 2008, In Brief)
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Drugstore.com will host an online Rite Aid OTC store slated to launch this year, the companies say Sept. 4. Camp Hill, Pa.-based Rite Aid will receive rights to all Rx drugs ordered online for in-store pickup and will pay drugstore.com $10 million. "Having our own online OTC store and being able to market directly" to the pharmacy chain's customer base "is an important next step in our digital strategy," says Rite Aid Chief Operating Officer Rob Easley. Dawn Lepore, CEO of Bellevue, Wash.-based drugstore.com, says she expects increased sales as "Rite Aid will develop marketing programs to drive traffic to the new site." The e-retailer's 2007 net sales, announced in February, were below expectations due to increased marketing costs (1"The Tan Sheet" Feb. 11, 2008, In Brief)
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