New Media Is The New Frontier For Drug Promotion
Executive Summary
Pharma needs to take hold of new media and start closely monitoring consumer behavior to survive in a changing advertising climate, panelists said at a recent DTC conference
You may also be interested in...
DTC Ad Spend Continues To Decline; But Some Pharma Ads Get Longer
Drug makers increased Internet ad spend by more than $10 million in the first half of 2009 compared to the same period last year, while television and print spend declined.
Internet Promotions Must Be Redesigned After FDA Cites Sponsored Web Links
Firms will need to redesign sponsored links that appear on Internet search engines or forgo using them at all, food and drug attorneys suggest following the agency's recent cluster of letters citing the promotions
Internet Promotions Must Be Redesigned After FDA Cites Sponsored Web Links
Firms will need to redesign sponsored links that appear on Internet search engines or forgo using them at all, food and drug attorneys suggest following the agency's recent cluster of letters citing the promotions