Another celebrity pitch from Shire
Executive Summary
After being cited by FDA for its promotion of Adderall XR (amphetamine salts) on YouTube, which featured celebrity carpenter Ty Pennington, the company launched a Web site featuring actor/comedian Howie Mandel aimed at promoting adult ADHD awareness. In the Adderall YouTube video, Pennington promotes the use of Adderall using voice inflection to emphasize words like "amazing" (1"The Pink Sheet," Oct. 6, 2008, p. 12). The new Web site is more of a public service campaign, with links to ADD and ADHD organizations, and nowhere mentions Adderall. The Adult ADHD Is Real campaign (www.adultadhdisreal.com) highlights the disease with Mandel's personal story. "I found it difficult to sit down and read a script for work, or even have a conversation - you know the kind when you're actually listening without interrupting?" he writes. Mandel is also the voice in three radio promotions and the subject of three television clips to increase adult ADHD awareness
You may also be interested in...
FDA’s Advertising Enforcement Turns Its Focus To YouTube, ADHD Drugs
FDA's spate of five promotional citations to manufacturers of attention deficit/hyperactivity disorder drugs signals that the agency intends to remain vigilant in oversight of new media
Beauty Packaging Producers: July Marks Registration Deadline With PRO In Three States
Companies considered producers of single-use packaging in Oregon, Colorado and California must register with Circular Action Alliance, the leading (and currently only) producer responsibility organization, by 1 July 2024 under new state recycling laws.
Metsera Launches As New Obesity Contender Flush With $290m
Clive Meanwell, former CEO of The Medicines Company, will helm the new company, backed by ARCH and other investors. He talked to Scrip about the new venture.