P&G Takes Steps To Offset Rising Costs Without Alienating Customers
This article was originally published in The Tan Sheet
Executive Summary
Procter & Gamble is streamlining production, consolidating staff and using innovative product development methods to offset the rising expense of raw materials, manufacturing and shipping without pricing products at levels that might alienate consumers
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P&G Braces For “Tough Year” Of Navigating Turbulent Economy
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