Few Firms Pay For “Life...Supplemented” As All Benefit – CRN
This article was originally published in The Tan Sheet
Executive Summary
The "Life...supplemented" campaign, including a consumer wellness Web site, is raising the public relations tide for all dietary supplement firms, but few companies pay for the program, according to the Council for Responsible Nutrition
You may also be interested in...
CRN, DSEA Media Campaigns Separate But Together; Is Two Better Than One?
In late 2006, the Council for Responsible Nutrition and the Dietary Supplement Education Alliance both shared plans for media campaigns aimed at building consumer confidence in the supplement industry
OTC Prices Make PPI-Aspirin Therapy For CVD Cost-Effective – Study
Using proton pump inhibitors to prevent GI bleeding from low-dose aspirin therapy for cardiovascular health is cost-effective only at OTC prices, according to researchers
OTC Prices Make PPI-Aspirin Therapy For CVD Cost-Effective – Study
Using proton pump inhibitors to prevent GI bleeding from low-dose aspirin therapy for cardiovascular health is cost-effective only at OTC prices, according to researchers