Church & Dwight Launching “Fewer But Bigger” Products In 2008
This article was originally published in The Tan Sheet
Executive Summary
Innovative oral care products are on a slate of "fewer but bigger" product launches planned by Church & Dwight this year, the firm said Feb. 5
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Church & Dwight is entering the digital pregnancy test market with First Response Early Result Gold Digital, an early-result test designed in part for easier use by non-English speakers, according to the firm
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