Hoodia Firm Ordered To Halt Unsubstantiated Ads In First FTC Safe Web Claim
This article was originally published in The Tan Sheet
Executive Summary
An international spamming enterprise marketing hoodia weight-loss and human hormone anti-aging products was the first operation targeted by the Federal Trade Commission under the new U.S. Safe Web Act
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Hoodia spammer settles
The Federal Trade Commission accepts a settlement with hoodia marketers charged under the U.S. Safe Web Act with making "false and unsubstantiated" claims about their products through spam e-mails, according to a July 15 release. In an October 2007 complaint, FTC said Wyoming-based Spear Systems falsely claimed its products - falsely marketed as hoodia - enabled rapid, permanent weight loss, and the firm's promotional e-mails violated the CAN-SPAM Act by including deceptive subject lines and lacking an opt-out link (1"The Tan Sheet" Oct. 15, 2007, p. 13). Under the terms of the settlement, Spear Systems must surrender $29,000 in alleged ill-gotten gains...
Hoodia spammer settles
The Federal Trade Commission accepts a settlement with hoodia marketers charged under the U.S. Safe Web Act with making "false and unsubstantiated" claims about their products through spam e-mails, according to a July 15 release. In an October 2007 complaint, FTC said Wyoming-based Spear Systems falsely claimed its products - falsely marketed as hoodia - enabled rapid, permanent weight loss, and the firm's promotional e-mails violated the CAN-SPAM Act by including deceptive subject lines and lacking an opt-out link (1"The Tan Sheet" Oct. 15, 2007, p. 13). Under the terms of the settlement, Spear Systems must surrender $29,000 in alleged ill-gotten gains...
Hoodia spammer settles
The Federal Trade Commission accepts a settlement with hoodia marketers charged under the U.S. Safe Web Act with making "false and unsubstantiated" claims about their products through spam e-mails, according to a July 15 release. In an October 2007 complaint, FTC said Wyoming-based Spear Systems falsely claimed its products - falsely marketed as hoodia - enabled rapid, permanent weight loss, and the firm's promotional e-mails violated the CAN-SPAM Act by including deceptive subject lines and lacking an opt-out link (1"The Tan Sheet" Oct. 15, 2007, p. 13). Under the terms of the settlement, Spear Systems must surrender $29,000 in alleged ill-gotten gains...