FTC Views Testimonials As Efficacy Claims, Senior Attorney Warns
This article was originally published in The Tan Sheet
Executive Summary
The Federal Trade Commission's senior staff attorney for advertising practices recommends firms stay away from using consumer testimonials to assert the benefits of their products
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FTC Testimonial Guidelines Say Advertisers Must Show Typical Outcomes
Revised Federal Trade Commission guidelines on endorsements and testimonials will not have a chilling effect on advertising as long as marketers using anecdotal testimonials provide information on what typical outcomes are, according to an FTC executive
FTC Testimonial Guidelines Say Advertisers Must Show Typical Outcomes
Revised Federal Trade Commission guidelines on endorsements and testimonials will not have a chilling effect on advertising as long as marketers using anecdotal testimonials provide information on what typical outcomes are, according to an FTC executive