Advertising Antioxidant Level Not A Health Claim For Hershey Chocolate – NAD
This article was originally published in The Tan Sheet
Executive Summary
Promoting the antioxidant content of Hershey's Special Dark Chocolate in advertising for the product does not constitute implied health claims, the National Advertising Division said Aug. 16
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Hershey performs a balancing act promoting the nutritional benefits of chocolate to target consumers who want snacks to "taste good and be good for us," but without making any disease claims, according to Debra Miller, the firm's clinical nutrition director
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